| It is all about marketing! How do the coffee companies keep their prices from increasing? By raising the price per pound, the consumer would react negatively. Instead they have lowered the ounces per bag. The once 16 oz bag of coffee now is 12 oz and with the majority of coffee companies marketing their coffee this way, the consumer doesn't notice.
At the PerkULater we sell our coffee in 1 pound bags. This means that when comparing PerkUlater coffee prices to the coffee you would purchase at your local supermarket, you need to compare pound to pound to fully understand which is the smarter purchase. (based on price only, quality is the other part of the equation).
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